EXPERIENCE:

Symphony Talent | Senior Copywriter | 2022–2025

  • Led creative copy for employer branding campaigns (T-Mobile, PNC, Activision/Blizzard, ADT).

  • Increased candidate engagement by 25% through digital and social campaigns.

  • Produced multi-channel copy (video, web, email, OOH).

  • Leveraged ChatGPT Enterprise for generative-AI assisted ideation and copy refinement, accelerating concept development and enhancing campaign impact.

Power Agency | Senior Copywriter | 2015–2022

  • Developed campaigns for GE Appliances and Lennox HVAC.

  • Boosted digital engagement in the appliances sector by 20%.

  • Partnered with creative and strategy teams on integrated campaigns.

Vimarc | Senior Copywriter | 2011–2015

  • Wrote campaigns for Churchill Downs, Kentucky Bourbon Festival, and Kroger.

  • Event marketing campaigns increased attendance by 15%.

  • Delivered creative across digital, print, and experiential.

(Earlier roles at Sheehy & Associates, JWT, Ogilvy, TBWA – Dublin, Ireland.)

SELECTED CLIENTS:

TikTok · ByteDance · Netflix · Activision/Blizzard · Coors Light · Smirnoff · Ford · GE Appliances · Cleveland Clinic · Humana · Special Olympics · Diageo

MANUFACTURING/UTILITIES/BANKING CLIENTS:
GE Appliances, GE Additive, GE Aviation, T-Mobile, PNC Bank, Lennox HVAC Residential & Commercial, Comcast, Reynolds American Inc., American Axle & Manufacturing (AAM), Aer Lingus Airlines

SPIRITS/BEVERAGE CLIENTS:
Coors Light, Smirnoff, Baileys, Diageo, Miller Beer, PepsiCo

AUTOMOTIVE CLIENTS:
Shell Oil, Ford Motors, SEAT Cars

FOOD & GROCERY CLIENTS:
Heinz, Nestle, Kraft, Krogers, Arby’s, Famous Dave’s BBQ

ENTERTAINMENT CLIENTS:
TikTok/ByteDance, Netflix, Activision/Blizzard/King gaming and entertainment, Churchill Downs, Kentucky Bourbon Festival, The Kentucky Derby Festival

PUBLIC SERVICE CLIENTS:
Worldwide Special Olympics, FDNY, Better Business Bureau, Olmsted Parks Conservancy, The Peace Education Program, The Healing Place, Dare to Care Food Bank

CORE SKILLS:

Copywriting, Brand Storytelling, Concept Development, Integrated Campaigns, Digital & Social Copywriting, UX Writing, Content Strategy, Generative AI (ChatGPT Enterprise) for Copy & Concept Development, B2B & B2C Messaging, Client Presentations, Cross-Functional Collaboration, Figma, Miro, Slack, JIRA, Microsoft Office, Google Workspace.